steve rockman social influence management
Steve Rockman helps companies merge the virtual world with the physical world, advising them on how to create and implement robust digital strategies that complement and support their goals.
  • Serves as thought leader in aligning digital marketing strategy with a client’s business goals and objectives.
  • Plays an advisory role on client engagements, serving as a digital strategy advisor to both client-facing personnel (internal) and clients (external).
  • Helps define scope and recommended approaches for major digital projects.
  • Drives high level discussions on the role of digital within the total marketing ecosystem.
  • Helps guide clients in defining their digital vision.
  • Helps structure and present digital programs and recommendations to senior client leadership.
  • Codify and publish formal frameworks and methodologies for approaching digital assignments within the firm.
  • Serves as a resource for creative teams in the development of digital solutions.
  • As appropriate, play an active role in new client acquisition and new business presentations.
  • Leads digital "evangelization" initiatives within the firm.
  • Provides support, coaching, professional development and training to staff.
  • Participates in evaluating the digital competencies of potential new hires.

Jan. 09 – Current: Philadelphia PA, Digital Consultant

  • Creation of Digital Strategies that include; Awareness, Engagement, Conversion & Loyalty Programs
  • Integrate Paid, Earned and Owned (social) media outlets
  • Research, Design, Develop, Execute and Monitor (measure) digital programs
  • Develop Social Media programs and practices that include:
  • Expertise included: Social Strategy, Listening Programs, Community Development & Management, Content Development, Content Distribution, Content Curating, UGC Programs, Social CRM, Measurement & Analytics
  • Creation of social media and content marketing strategies, by collaborating with clients internal staff to ensure the adoption of relevant social media techniques into their corporate culture and brand
  • Develop and implement Social Media Process in two phases (Strategy & Execution)
    • Social Media Strategy
      • Listening / Audit
      • Development of Objectives & Goals
      • Audience Insights
      • Implementation Plan
    • Social Media Delivery
      • Execution
        • Community Development
        • Message creation & delivery
      • Engagement
        • Manage & Grow
      • Measurement & Analytics
      • Program Optimization

May 05 to Jan. 09: Philadelphia PA, SVP to The Star Group
Clients Include: Teva, Coke, Smooth Fitness, GPTMC, Acura

  • Built the digital team (2005) from inception to a top-producing unit (Gross Income) within The Star Group.
  • Provided strategic leadership and direct execution oversight on all agency digital accounts.
  • Expertise integrating; Social Media Marketing programs, Search (PPC and Natural), Online Media, Mobile Marketing and eCommerce.
  • Creation, implementation and optimization of customer acquisition, retention and loyalty programs.
  • Personally responsible for all activities of $18MM Smooth Fitness account with a $2MM online media budget.
  • P & L responsibilities for entire group and agency.
  • Work closely with account teams to integrate online marketing into client’s other marketing programs. Create long and short-term client strategy; complete with KPIs, Social Strategy goals, deliverables, etc.
  • Provide insight to the strategy group on analytics and benchmarking, leading to campaign optimization strategies.
  • Responsible for the management of 20+ person cross-functional agency team.
  • Participate in the annual management planning process.
  • Expert in leading and growing teams.
  • Facilitate training and development for strategists.
  • Creation of agency processes and procedures to increase productivity.
  • Third party partner identification and management.

Feb. 04 to May 05: NextLeft, Santa Monica, CA, VP - Interactive Marketing
Clients Include: Comcast, GMAC, Deliotte, Toyota, ConAgra

  • Conceptualization and implemented of Digital Marketing & Media Division.
  • Build, operate and grow East Coast operations.
  • Strategized the integration of online and offline marketing programs.
  • Worked and collaborated with the SVP, Business Development to identify new clients.
  • Management of all online media, online promotions and search engine optimization, provided recommendations to Account Managers and Project Managers.
  • Organize and coordinate the management, integration and utilization of online vendors and tools, e.g. email campaigns, online ad serving, promotions, analysis and research.
  • Participate in overall NextLeft marketing initiatives and assist in the development of the overall strategic direction and vision of NextLeft.

Apr. 02 to Feb. 04: RealTime Media, VP - Strategic Development
Clients Include: AOL, Pfizer, NFL, NBA, WAWA, Loreal, Yum Yum Brands

  • Manage a group of 17, P&L responsibility $3 million (billings).
  • Member of management team. Solely responsible for companies strategic direction and planning.
  • Oversaw and planned strategic direction of campaigns.
  • Integrate online and offline communications plans for clients.
  • New business development and account management.
  • Create and implement online customer acquisition, retention and loyalty programs.
  • Responsible client / project profitability, and online success metrics.

Dec. 98 to Apr. 02: Tierney Agency, Philadelphia, PA, SVP – Interactive
Clients Include: Sungard, Martin Guitar, Exelon, PA Lottery, SAP

  • Created and Integrated digital marketing team into traditional advertising agency
  • Built new business plan that included new and existing clients
  • Member of senior management team
  • Managed internal and outside resources
  • Oversaw P&L for interactive marketing group
  • Key member of new business pitch team

Nov. 95 to Dec. 98: Criterion, King of Prussia, PA, VP - Online Strategy
Clients Include: Aetna, SAP, AT&T, DeBeers, Marriott,, Oracle, Compaq, Disney

  • Created the interactive marketing division of Criterion Communications
  • Positioned Criterion to be recognized as a top 50 interactive agencies by AdWeek in 1997.
  • Doubled Sales from 2MM to 4MM.
  • Closed new business with Compaq, Lotus, HP, Oracle, SAP, Merck, GSK, Disney and others.
  • Responsible for 50 employees.
  • Responsible for overall company performance defined the strategic direction and overall goals of the company, including new markets, new products and services, etc.
  • Created Criterion "Think Tank" to research and deploy cutting edge technologies.


  • National Speaker and Author – Digital Marketing
  • Won Webby Awards for San Francisco 49ers and Philadelphia Eagles web strategies
  • Selected in 1996 and 2000 to be Executive Producer of the Republican National Convention, digital communications systems, Websites (Public Sites and Media 2000, Dot-Com Delegates, Wireless news services)      

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