• Serves as thought leader in aligning digital marketing strategy with a client’s business goals and objectives.
• Plays an advisory role on client engagements, serving as a digital strategy advisor to both client-facing personnel (internal) and clients (external).
• Helps define scope and recommended approaches for major digital projects.
• Drives high level discussions on the role of digital within the total marketing ecosystem.
• Helps guide clients in defining their digital vision.
• Helps structure and present digital programs and recommendations to senior client leadership.
• Codify and publish formal frameworks and methodologies for approaching digital assignments within the firm.
• Serves as a resource for creative teams in the development of digital solutions.
• As appropriate, play an active role in new client acquisition and new business presentations.
• Leads digital "evangelization" initiatives within the firm.
• Provides support, coaching, professional development and training to staff.
• Participates in evaluating the digital competencies of potential new hires.

Jan. 09 – Current: Philadelphia PA, Digital Consultant

• Creation of Digital Strategies that include; Awareness, Engagement, Conversion & Loyalty Programs
• Integrate Paid, Earned and Owned (social) media outlets
• Research, Design, Develop, Execute and Monitor (measure) digital programs
• Develop Social Media programs and practices that include:
• Expertise included: Social Strategy, Listening Programs, Community Development & Management, Content Development, Content Distribution, Content Curating, UGC Programs, Social CRM, Measurement & Analytics
• Creation of social media and content marketing strategies, by collaborating with clients internal staff to ensure the adoption of relevant social media techniques into their corporate culture and brand
• Develop and implement Social Media Process in two phases (Strategy & Execution)
  • Social Media Strategy
    • Listening / Audit
    • Development of Objectives & Goals
    • Audience Insights
    • Implementation Plan
  • Social Media Delivery
    • Execution
      • Community Development
      • Message creation & delivery
    • Engagement
      • Manage & Grow
    • Measurement & Analytics
    • Program Optimization

May 05 to Jan. 09: Philadelphia PA, SVP to The Star Group
Clients Include: Teva, Coke, Smooth Fitness, GPTMC, Acura

• Built the digital team (2005) from inception to a top-producing unit (Gross Income) within The Star Group.
• Provided strategic leadership and direct execution oversight on all agency digital accounts.
• Expertise integrating; Social Media Marketing programs, Search (PPC and Natural), Online Media, Mobile Marketing and eCommerce.
• Creation, implementation and optimization of customer acquisition, retention and loyalty programs.
• Personally responsible for all activities of $18MM Smooth Fitness account with a $2MM online media budget.
• P & L responsibilities for entire group and agency.
• Work closely with account teams to integrate online marketing into client’s other marketing programs. Create long and short-term client strategy; complete with KPIs, Social Strategy goals, deliverables, etc.
• Provide insight to the strategy group on analytics and benchmarking, leading to campaign optimization strategies.
• Responsible for the management of 20+ person cross-functional agency team.
• Participate in the annual management planning process.
• Expert in leading and growing teams.
• Facilitate training and development for strategists.
• Creation of agency processes and procedures to increase productivity.
• Third party partner identification and management.

Feb. 04 to May 05: NextLeft, Santa Monica, CA, VP - Interactive Marketing
Clients Include: Comcast, GMAC, Deliotte, Toyota, ConAgra 

• Conceptualization and implemented of Digital Marketing & Media Division.
• Build, operate and grow East Coast operations.
• Strategized the integration of online and offline marketing programs.
• Worked and collaborated with the SVP, Business Development to identify new clients.
• Management of all online media, online promotions and search engine optimization, provided recommendations to Account Managers and Project Managers.
• Organize and coordinate the management, integration and utilization of online vendors and tools, e.g. email campaigns, online ad serving, promotions, analysis and research.
• Participate in overall NextLeft marketing initiatives and assist in the development of the overall strategic direction and vision of NextLeft.

Apr. 02 to Feb. 04: RealTime Media, VP - Strategic Development
Clients Include: AOL, Pfizer, NFL, NBA, WAWA, Loreal, Yum Yum Brands

• Manage a group of 17, P&L responsibility $3 million (billings).
• Member of management team. Solely responsible for companies strategic direction and planning.
• Oversaw and planned strategic direction of campaigns.
• Integrate online and offline communications plans for clients.
• New business development and account management.
• Create and implement online customer acquisition, retention and loyalty programs.
• Responsible client / project profitability, and online success metrics.

Dec. 98 to Apr. 02: Tierney Agency, Philadelphia, PA, SVP – Interactive
Clients Include: Sungard, Martin Guitar, Exelon, PA Lottery, SAP

• Created and Integrated digital marketing team into traditional advertising agency
• Built new business plan that included new and existing clients
• Member of senior management team
• Managed internal and outside resources
• Oversaw P&L for interactive marketing group
• Key member of new business pitch team

Nov. 95 to Dec. 98: Criterion, King of Prussia, PA, VP - Online Strategy
Clients Include: Aetna, SAP, AT&T, DeBeers, Marriott,, Oracle, Compaq, Disney

• Created the interactive marketing division of Criterion Communications
• Positioned Criterion to be recognized as a top 50 interactive agencies by AdWeek in 1997.
• Doubled Sales from 2MM to 4MM.
• Closed new business with Compaq, Lotus, HP, Oracle, SAP, Merck, GSK, Disney and others.
• Responsible for 50 employees.
• Responsible for overall company performance defined the strategic direction and overall goals of the company, including new markets, new products and services, etc.
• Created Criterion "Think Tank" to research and deploy cutting edge technologies.

OTHER:

• National Speaker and Author – Digital Marketing
• Won Webby Awards for San Francisco 49ers and Philadelphia Eagles web strategies
• Selected in 1996 and 2000 to be Executive Producer of the Republican National Convention, digital communications systems, Websites (Public Sites and Media 2000, Dot-Com Delegates, Wireless news services)